what it is

detangle. refresh. + nourish strands with fun-sized favorites. includes minis of Soulfood Nourishing Mask. The Wizard Silicone-Free Detangling Primer. and Perk Up Dry Shampoo.

who it’s for

all hair types 1-4c

why it’s special

step into the minimension for a bundle of our carry-on approved bestsellers!

  • Soulfood Nourishing Mask: nourishes and softens strands. leaving hair 7x more moisturized* and 87% more repaired.*
  • The Wizard Silicone-Free Detangling Primer: a silicone-free. lightweight primer that reduces frizz. protects against up to 450 F heat*. and detangles all hair types.
  • Perk Up Dry Shampoo: the #1 dry shampoo** absorbs oil. reduces odor. and gives hair a voluminous ‘oomph’.

*clinically proven.

**Source: the npd group/u.s. prestige beauty total measured market. hair product sales for 5.3oz size. 12 months ending december 2022.

q: are these products color safe

a: yes. this set is suitable for color-treated hair!

q: is this safe to use on chemically treated hair

a: yes!

q: how long should i leave soulfood nourishing mask in

a: soulfood works best when it is left in the hair for 5-7 minutes.

q: how often should i use soulfood nourishing mask

a: usage depends on hair type! for low or normal porosity hair. we recommend using soulfood once per week as an ultra-nourishing treat for your hair. high porosity hair types can use soulfood every wash. in the place of conditioner.

q: why does Soulfood Nourishing Mask vary in color and texture

a: our Soulfood Nourishing Mask varies in color + texture due to our naturally-sourced sea buckthorn and production. don’t worry. this is totally normal and doesn’t change the product efficacy!

q: what is the difference between The Wizard Silicone-Free Detangling Primer. and The Wizard Detangling Primer

a: The Wizard Silicone-Free Detangling Primer is silicone-free and formulated with Squalane. while The Wizard Detangling Primer is not silicone-free and does not include Squalane in the formula.

q: why silicone-free

a: while silicones add in shine and lock in moisture. we know they’re not in everyone’s hair routine. whether you’re a fan of silicones or not. we offer both versions of The Wizard!

q: is The Wizard safe to use on extensions

a: yes. The Wizard is extension safe.

q: does The Wizard have heat protectant

a: yes. The Wizard offers heat protection up to 450 F and is a perfect primer for any heat styling.

q: can The Wizard be used in the place of conditioner

a: The Wizard is meant to be used after conditioner. and before styling. we do not recommend using The Wizard in place of conditioner.

q: can The Wizard be used on wet and dry hair

a: yes!

q: what type of hair does Perk Up Dry Shampoo work best on

a: Perk Up Dry Shampoo works on normal + dry hair types.

q: does Perk Up Dry Shampoo leave a white cast

a: not on our watch. when applied to hair a subtle white cast may be present. but this will quickly disappear once rubbed properly into hair. remember to apply in sweeping motion. then let sit for 30 seconds or longer to fully absorb the oil and odors. starting at the scalp. massage in like you’re actually shampooing your hair and then brush through.

q: what is the amika signature scent

a: an intoxicating blend of warm vanilla. spicy sweet clover. and fresh citrus.


soulfood nourishing mask:

  • after shampooing. apply from mid-lengths to ends.
  • leave on to penetrate for 5 to 7 minutes and rinse.
  • for low porosity hair. use as a weekly treatment.
  • for high porosity hair. use in place of your conditioner on wash days.

the wizard silcone-free detangling primer:

  • evenly mist throughout damp hair from mid-lengths to ends.
  • lightly detangle with fingers or wide-toothed comb.
  • air dry for natural texture. or blow dry for a smooth finish.

perk up dry shampoo:

  • shake well.
  • hold 8 inches away.
  • spray onto roots in sweeping motion.
  • wait 30 seconds.
  • massage or brush through!

key ingredients

  • Sea Buckthorn – one of the most potent natural ingredients on the planet. it is one of the few known plant sources of the fatty-acid Omega 7. The superfruit is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot. making it the ultimate holy grail ingredient for healthier hair and scalp. even better. our Sea Buckthorn is sustainably sourced from Tibet!

full ingredients

soulfood nourishing mask:
Water/Eau/Aqua. Cetearyl Alcohol. Cetyl Alcohol. Simmondsia Chinensis (Jojoba) Seed Oil. Behentrimonium Chloride*. Propylene Glycol. Dimethicone. Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil. Cetrimonium Chloride*. Panthenol. Chlorphenesin. Tocopheryl Acetate. Ethylhexylglycerin. BHT. Phenoxyethanol. Isopropyl Alcohol. Citric Acid. Fragrance/Parfum. Benzyl Benzoate. Hydroxycitronellal. Limonene *antistatic agent/agent antistatique

perk up dry shampoo:
Hydrofluorocarbon 152a. Butane. Alcohol Denat. (SD Alcohol 40-B). Oryza Sativa (Rice/Riz) Starch. Isobutane. Disteardimonium Hectorite. Diisopropyl Adipate. Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil. Fragrance/Parfum. Benzyl Benzoate. Hydroxycitronellal. Citronellol. Limonene

the wizard silicone-free detangling primer:
Isododecane. Isopropyl Palmitate. Isohexadecane. Ethylhexyl Olivate. Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil. Persea Gratissima (Avocado/Avocat) Oil. Squalane. Tocopheryl Acetate. Fragrance/Parfum. Benzyl Benzoate. Hydroxycitronellal. Limonene. Citronellol. Coumarin. Geraniol

Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use. please reference the list of ingredients that is included on your product packaging.


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mini-mension | bestsellers set

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